Sainsbury’s is joining the battle of the bargains as it will now offer digital Nectar customers discounts on their most frequent purchases.
My Nectar Prices says it will give shoppers up to 30 per cent off handpicked products weekly and could save a typical customer more than £200 a year through the scheme, according to the supermarket giant.
It is hoped the new discount scheme, which launches on Wednesday, can rival Tesco’s popular and revamped Clubcard format, which offers discounts on certain products around the store if you have its loyalty card.
However, Nectar customers will have to own a smartphone to use the My Nectar Prices app and check out in-store through Sainsbury’s SmartShop self-scanning service in order to access the deals.
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